A hospitality consultancy helping businesses improve efficiencies, attract customers and build revenue through strategic sales and marketing.

ABOUT

Founded on a desire to build brands, solve problems and connect people, Project Shoppe helps businesses in the F&B, event and accommodation spaces improve efficiencies, attract customers and build revenue.

We do this by implementing tailored sales, marketing and operational strategies that bring venues to life.

With more than 15 years experience in Australia's fine dining, event and leisure industries, Romy brings a wealth of knowledge to Project Shoppe. She has built the brands of world-class venues across Australia, including Mona Farm in regional NSW.

Romy brings invaluable practical solutions to the unique challenges of hospitality.

STRATEGY SHOPPE Concepts and operations geared to increase revenue and maximise profitability

MARKETING SHOPPE Elevated branding, content and communications designed to command premium pricing

SALES SHOPPE Tools to improve conversion, drive occupancy and increase spend per head

EVENTS SHOPPE Partnerships and events to deliver engaging brand experiences

SERVICES

Every business has individual challenges and this requires a bespoke solution. Project Shoppe lets you outsource an individual project or build long term strategies with ongoing sales, marketing and operational support.

  • Business planning

    Financial modelling

    Concept development

    Pricing & positioning strategy

    Guest experience planning

    Offering design and review

    Operational planning

    Growth planning

    Internal system and processes design and review

  • Brand management

    Lead acquisition strategy

    Content creation

    Brand design partnership

    Web design & build partnerships

    Copywriting

    Email marketing management

    Blog content management

    Database growth strategy

    Online review strategy

  • Offerings designed to increase revenue, drive occupancy, bookings and spend per head

    Elevated package copywriting and design

    Strategy appraisal and pricing review

    Sales process design and in-house team training

    Virtual sales tool creation and implementation

    Upsell strategy design and implementation

    Site visit strategy design for maximum conversion

  • Considered brand partnerships

    Event design and management 

Clients

MONA FARM

BAKER’S LANE

JIMBOUR HOUSE